Rosemary Rashidatu Ohenlen

About Me

Making enterprise data clear, clean, and useful.

I am an International Data and Performance Analytics Consultant. Mostly, I help companies clean up messy, fragmented datasets, build automated reporting pipelines, and set up tracking systems that give business leaders answers they can actually trust.

My work is all about getting rid of reporting headaches and data gaps. From structuring relational databases to setting up comprehensive metrics dashboards, I make sure companies have a clear look at how their systems and channels are performing. I've been recognized for this work at the Titans of Tech Awards, and I approach every project with a mix of data governance and practical problem-solving.

Primary Focus

Data & Analytics

Award Honored

Titans of Tech 2022

Education

MSc Degree

Technical Capabilities

Skills & Expertise Matrix

Core technologies and frameworks configured to manage enterprise datasets and automate reporting infrastructure.

Database Architecture

Structuring relational tables, relational mapping, and structural dataset normalization.

SQL PostgreSQL MySQL

Statistical Computing

Writing automated processing scripts, cleaning raw logs, and performing exploratory modeling.

Python Pandas NumPy

Business Intelligence

Deploying interactive executive dashboards and live-updating operational scorecards.

Looker Studio Power BI Tableau

Growth Tracking

Configuring web analytics nodes, tracking conversion funnels, and managing tag implementations.

GA4 Tag Manager Advanced Excel

Pipeline Engineering

Designing cleaning, extraction, and transformation workflows to aggregate cross-channel logs.

ETL Workflows Automation Data Merging

Data Governance

Enforcing validation controls, resolving tracking discrepancies, and auditing baseline integrity.

Data Integrity Quality Checks Metrics Validation

Strategic Framework

Core Methodologies

The systematic engineering lifecycle applied to isolate tracking gaps, enforce governance, and scale business intelligence infrastructure.

Architectural Data Governance

I establish clear validation controls and dataset normalization rules right at the source. This upfront work eliminates messy reporting discrepancies at the root level, making sure your baseline data remains fully accurate before it ever reaches a dashboard.

Data Integrity

Automated Pipeline Engineering

I build custom workflows that automate the extraction and moving of data. Instead of wasting time manually pulling reports from isolated platforms, I configure background processes that centralize everything into clean databases automatically.

Automation Logic

Advanced Analytics & Performance Audits

Using custom database tracking and processing logic, I run structured audits on deep operational logs. By closely tracking variance trends and tracking lifecycles, I find and resolve systemic bottlenecks that cause tracking blindspots.

System Auditing

Executive BI Deployment

Finally, I build clean, live-updating executive dashboards that display these complex background architectures simply. This gives your leadership team a dependable, single source of truth for making smart corporate decisions.

C-Suite Dashboards

History & Impact

Professional Timeline

A chronology of managing platform metrics, structuring operational data, and driving client growth across digital commerce ecosystems.

2024 — Present Hull, UK

Digital Marketing & E-commerce Assistant

Rashiabi / Alexphrony Ltd

Current Role

I manage social media channels, build out online sales content, and directly handle customer inquiries to optimize store conversion rates[cite: 1]. A key focus of my work involves tracking day-to-day engagement metrics and platform performance logs to make sure our growth campaigns run effectively.

GA4 / Tracking E-commerce CRM Digital Marketing SEO Basics

2021 — 2024 Nigeria

Administrative & Customer Support Specialist

Professional Services Portfolio

Operations

I coordinated customer support workflows, optimized digital record-keeping systems, and resolved operational tracking issues. This role was heavily focused on cleaning internal records, managing client communication streams, and configuring database logs to eliminate administrative processing delays.

Record Verification Advanced Excel Data Coordination

Nov 2021 — Feb 2023 Victoria Island, Lagos

Data Analyst & Operations Specialist

Skilzar Digital

Analytics

I focused heavily on translating raw customer data metrics into clean, actionable operational insights. By monitoring recurring platform performance patterns and cleansing legacy database logs, I helped streamline marketing asset reach and minimized system overhead bottlenecks.

Data Auditing Metrics Tracking Excel Optimization

Feb 2021 — Oct 2021 Ekiti State, Nigeria

Junior Data Support & Optimization Specialist

Purble Bee Technologies

Infrastructure

I spent my time structuring internal data logs, cleaning client verification frameworks, and keeping records up to code. This structural groundwork was critical for removing technical support bottlenecks, improving database integrity, and eliminating common administrative system delays.

Data Cleansing Record Verification Information Auditing

Recognition

Titans of Tech Awards

Data Driven Innovation of the Year 2022

The Titans of Tech Awards are one of the most prestigious and recognized awards in the tech industry, also known as the "Grammys of the Tech Industry," that recognize and honor forward-thinking individuals and organizations that are pushing the boundaries of digital transformation.

Rosemary Rashidatu Ohenlen was officially recognized for standout leadership in designing high-performance analytical frameworks that eliminate data bottlenecks, resolve operational discrepancies, and seamlessly optimize regional workflows. This distinction reflects a proven history of turning enterprise data into highly reliable tracking systems, eliminating reporting headaches for leadership teams, and producing measurable institutional excellence.

View Award

Real-World Impact

Analytical Case Studies

A look behind the scenes at how I turn messy, broken tracking systems and data pipelines into clear answers business leaders can actually act on.

Conversion Analytics

Fixing E-Commerce Checkout Drop-offs & User Tracking Gaps

Built a custom data analytics script to figure out exactly where users were abandoning their shopping carts during checkout. By cleaning up broken event triggers and pulling behavior trends together into an easy-to-read dashboard, I helped the team bypass messy reporting bugs and accurately spot what was holding back sales.

Python (Pandas) SQL Server Google Looker Studio

Operations Intelligence

Optimizing Equipment Maintenance Pipelines & Reducing Delays

Designed structured databases and automated reporting workflows to help keep heavy industrial equipment up and running. By mapping out maintenance schedules directly against real-time operational milestones, this setup eliminated costly tracking delays and gave the management team a clean, reliable look at their entire pipeline.

PostgreSQL Advanced Excel Power BI Matrices

Academic Foundation

Education & Credentials

International academic validations establishing a strong structural framework for technical project management and strategic communication.

Postgraduate Degree

Master of Science in Project Management

University of East London

United Kingdom

Timeline Graduated: 2023

Undergraduate Degree

Bachelor of Arts in Education (English)

University of Calabar

Nigeria

Timeline Graduated: 2011